How to accelerate my B2B Sales in complex Buying Journeys
How do you help your B2B customer to buy from you? In many cases, this is the key to your success. Selling to large organizations can be a complex and long process, however, at the same time from the customer’s perspective buying services/products from a supplier can be a challenging and frustrating process as well.…
Evolution of AIDA – building on the foundation of marketing
Discussion about changes in marketing is bubbling allover the web. LinkedIn -groups, Twitter, SlideShare… are full of opinions about best tricks in today’s marketing environment. As we all know, the playground has evolved. However, I don’t think much has really changed in human behavior towards marketing and the foundations are the same. People are still influenced…
Identifying your best B2B potential by prospect mapping – Step 6/6: Nurturing and Content Marketing
Step 6: Nurturing and Content Marketing The purpose for starting this process was to find new potential customers for your business. After going through a careful target group design, potential mapping, marketing concept planning, data segmentation and activating the top 20% leads – you should now focus on a long-lasting lead nurturing and content marketing activity. From…
Identifying your best B2B potential by prospect mapping – Step 5/6: Activate
Step 5: Activate Now put your qualified data to work. The first group of qualified prospects (from step 4) are warm leads for your business – your aim is to turn these leads to sales meetings. Before starting the appointment setting calls, you should give a reminder to the decision maker – and direct…
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About Me
Hi, I’m Joona. B2B sales and marketing Advisor and Coach. I write about B2B Sales and Marketing with +15 years of experience in Tech and Professional services leadership.
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